1
Creativity
This is a superpower that every successful copywriter should have.
2
Clarity
You have to write in such a way that the reader understands from the first lines what the article is about.
3
To be useful
The text should be useful, to teach something, or at least inspire to action.
4
Contribute your soul
When you write from your heart, the reader always feels it.When you write from your heart, the reader always feels it. And this mood is transmitted to readers. It is important to be sincere and positive.
5
Simple, but literate speech
It is important not to overcomplicate the text or fill it with a bunch of unnecessary epithets, and not to overload it with complex subordinate sentences. But at the same time do not forget about literacy! Beauty is in simplicity.
6
Meet the deadlines
A responsible approach to work and good relations with clients is essential.